NEW YORK, NEW YORK, USA, December 9, 2024 –Primeview, a global leader in advanced LED display solutions, is excited to announce a strategic partnership with Crux, a premier marketing firm known for building brands and fueling growth. Crux will support Primeview in driving brand awareness as an innovator in the LED Display Solutions category and spearheading global marketing campaigns for new product launches.

At Primeview, “The Power of Prime” is more than a new tagline—it’s a promise. From pioneering cutting-edge LED technologies to delivering bespoke, future-proof solutions, Primeview’s industry firsts redefine what’s possible in display innovation. With Crux as a partner, Primeview will amplify its message of engineering massive experiences that inspire, endure, and elevate brands.

“Crux’s expertise in strategic storytelling and innovative marketing aligns seamlessly with our mission to push boundaries and deliver unparalleled display solutions,” said Shay Giuili, CEO at Primeview. “This partnership is the next step in sharing the transformative power of our technology with the world.”

Crux will collaborate closely with Primeview to integrate its brand pillars—Innovation First, Partners from Day One, Future-proof Flexibility, and Engineering Excellence—into high-impact marketing strategies. From digital campaigns to creative content, Crux will highlight Primeview’s position as a global leader and trusted partner, delivering bold solutions that meet the needs of a growing, dynamic market.

“Primeview is an incredible brand with a history of redefining the LED display industry,” said Ethan Whitehill, Chief Strategy Officer of Crux. “We’re honored to partner with them and bring their vision to life through marketing strategies that not only build awareness for their remarkable solutions but also drive growth and meaningful customer engagements.”

Primeview is renowned for delivering beyond the rectangle—offering tailored, adaptable LED display solutions that scale with clients’ visions. From consultation and design to installation and support, Primeview creates immersive display experiences that transform spaces and captivate customers.

This partnership marks an exciting milestone as Primeview and Crux combine forces to showcase how innovative display technology can elevate brands, optimize operations, and inspire audiences worldwide.

About Primeview
Primeview is a global leader in advanced video wall display, content creation and distribution solutions. Pushing the boundaries since the 1990s, we create innovative LCD and LED video walls and displays for various applications, such as higher education, corporate spaces, digital signage, exhibits, casinos, mission-critical centers, brand-focused corporations, sports venues and creative experiences.

Our expertise goes beyond simply building screens; we engineer the very essence of visual experience, so our customers can activate The Power of Prime. Learn more at www.primeviewglobal.com.

About Crux
Crux is the “un-agency,” a radical rethink of what marketing can and should be. Our fractional CMOs, surrounded by a squad of specialists, focus on what truly drives a business forward – a high-performance machine built for branding, messaging, content, communications, digital marketing and paid media – to elevate brands, amplify missions and empower people. Learn more at cruxkc.com.